How to Land A-list clients using cold outreach with Kai Cheng

In this episode, we break down how our client Kai went from relying solely on referrals to having an outreach strategy that lands him A-list clients in a few months.

Topics discussed:

• How to understand and address client pain points to land clients through outreach
• How to use LinkedIn to uncover client secrets and build lasting rapport
• How Kai landed Bently as a client with an irresistible offer
• Anti Selling and the power of focusing on the client first 
• Mastering follow-up without seeming needy 
• The power of niching down and mastering your industry
• Building a powerhouse team by combining complementary skill sets

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Want help winning high value clients? Apply to work with our team here: https://social.mattessam.co.uk/ep4-work-with-us

 

LEARN MORE

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The Creative Life - https://www.mattessam.co.uk/

Connect with Matt Essam 

Kai Cheng on LinkedIn - https://www.linkedin.com/in/akaicheng/

Matt Essam on LinkedIn - https://www.linkedin.com/in/mattessam/

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minutes by clicking this link - https://social.mattessam.co.uk/ep4-pod-kai-cheng

LISTEN 

Spotify - https://open.spotify.com/show/2LSpLIyYtBLe03JBC8LjvT 

Apple Podcasts - https://podcasts.apple.com/gb/podcast/creative-courage/id1721515799

YouTube - https://www.youtube.com/@Matt_Essam