Wednesday Apr 22, 2026
The Formula For Attracting Your Ideal Clients On LinkedIn with Sam Browne
If you’re like most creative business owners, you’ve probably dabbled with posting on LinkedIn, but you’ve found that even with consistency, no-one pays attention.
Sam Browne is an entrepreneur and LinkedIn strategist who has built multiple six-figure businesses and has grown an audience of over 100,000 followers.
Sam spent nearly 20 years operating his creative businesses in silence before stepping into the spotlight, sharing his story, and attracting his first 50,000 LinkedIn followers in just a year.
And in this episode, we unpack why so many creative founders struggle to get traction on LinkedIn and how to turn your story into something that makes your ideal clients pay attention.
If you’ve been posting consistently but haven’t seen results, this will help you understand what’s missing and how to fix it.
Covered in this episode:
- How Sam scaled multiple six-figure businesses.
- The litmus test for knowing if a business idea is worth pursuing.
- How Sam grew to 50k LinkedIn followers in a year.
- The biggest mistakes agency owners are making on LinkedIn.
- How to write posts that don’t get ignored.
- Turning your story into content that attracts ideal clients.
- The 3 types of LinkedIn content and when to use each one.
- How to sell through your posts without driving people away.
- Optimising your profile and connection requests to reach more ideal clients and partners.
- And much more…
If you get value from this episode, follow Creative Courage on your favourite podcast app for more transformational content to help you thrive as a creative.
PS: If you want a custom roadmap to grow a creative studio that works for you, rather than the other way around. Click this link - https://resources.mattessam.co.uk/.
LEARN MORE
Work with Matt to grow your agency - https://www.mattessam.co.uk/creative-life-accelerator
CONNECT
Sam Browne on LinkedIn - https://www.linkedin.com/in/sam-browne/
Matt Essam on LinkedIn - https://www.linkedin.com/in/mattessam/
LISTEN
Spotify - https://open.spotify.com/show/2LSpLIyYtBLe03JBC8LjvT
Apple Podcasts - https://podcasts.apple.com/gb/podcast/creative-courage/id1721515799
YouTube - https://www.youtube.com/playlist?list=PLcf0CcYK3MtnITQCyGXoVVR-eTu8SEbAV
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